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Occasionally, they'll just mention your brand name. When that occurs, you'll wish to reach out and ask the writer or editor to include a link to your firm's website. You can stay on top of this by setting alerts for your trademark name as well as any kind of other popular names within your company.Navigate to Alerts > Mentions > Include Alert > Search Query > Daily > Include. Include the term you desire to monitor, together with your e-mail address. Then, whenever a site publishes a brand-new page discussing your tracked term, you'll obtain a notification to make sure that if they failed to remember to cite you as a resource, you can obtain in touch as swiftly as feasible.